Same segment
Office Printing · Comparable Use
PRICE AND COMPETITIONThe price changes.
The price changes.
The context explains it.
Define your competitive set with comparable references. Invest in price, catalog and availability, and retain the criterion to follow the movements of your segment.
Request informationMy category / Europe
One question to start.
Category positioning
Prepared consultation
Connected perspectivesExample
Interest128Simulated index
Supply106Simulated index
My category in perspective.
Interest · base 100128 +28%
Offer · base 100106 +6%
Illustrative Comparative12 months
InterestSupply
Category monitoring.
My categorySpain
Catalog movement
01A new range to investigate.
Evolution of interest
02A sign to contrast.
Other market
03A comparison perspective.
Signal saved to investigate
My category · Spain
From origin to context.
ReceiveAuthorized sources
↓
StandardizationProducts · Attributes
↓
InterpretingCalculation · AI · Context
↓
OrganizeResearch · dashboards
Preparing the perspective
Positioning, in context.
Brand A112
Brand B98
Brand C124
Fitted presence rates. They do not represent sales share.
One category, more perspectives.
My category / Spain128Simulated Index · base 100
Country, product and period. Context remains visible.
POSITION WITH COMPARABLE PRODUCTSThe real competition
The real competition
looks like your product.
Compare a complete brand can hide what happens in the segment where you compete.
Defines equivalent and substitute references, separates variants and adds relevant conditions. Then research the price, catalogue and availability within the same market and period. The competitive set is visible and can be revised when the range changes.
PROFESSIONAL ENVIRONMENT / PROFESSIONAL IMPRESIONComparison
Comparison
Start before the price.
An office printer requires more context than its published amount. Technology, format, functions and supply conditions define whether another reference serves as an equivalent or as an alternative.
Build the map of your categoryIdentifiable attributes
Technology · Color · Functions · Format
comparable offer
Variant · Presentation · Availability
Positioning reading
Price · Catalogue · Evolution by market
THE SAME CAMBIO CAN HAVE VARIAN EXPLICATIONSInvestigate the movement.
Investigate the movement.
He understands his meaning.
| Observed movement | Context that it is appropriate to counterstart | Reader for manufacturer |
|---|---|---|
| Lowers a published price | Promotion, variant, channel, stock and historical | Check if it affects an equivalent of your range |
| New references appear | Segment, attributes and position within the catalogue | Investigate a range extension or replacement |
| Change availability | Frequency of observation and similar references | Give context to the conversation with the channel |
| Increases the presence of a brand | Coverage of sources and composition of the catalogue | Check observed visibility, without attributing sales share |
Save your competitive set.
Go back to him when I change.
Join the comparison to the tracking of references, ranges and brands. The dashboard retains the criterion; alertness opens up a review of that criterion.
Sets a follow-up perspectiveThe scenarios show Datelliq applications and use illustrative examples. The scope, coverage and frequency of data are defined for each category and market.
We're making your decision.
Request more informationLet's place your range in front of your competition.
Tell us what you manufacture and what you need to understand.