Give sales and channel a specific perspective of categories, ranges and markets. Prepare commercial briefs that connect market signals with questions for your partners.
Request informationA new range to investigate.
A sign to contrast.
A comparison perspective.
My category · Spain
Fitted presence rates. They do not represent sales share.
Country, product and period. Context remains visible.
A business team needs to know what to look at, who to talk to and what to ask to take the conversation.
Compare categories, ranges, and countries to prepare the dialogue with distributors and partners. Relate the context of interest to the observed offer and the business data your company can provide. This way, the meeting starts with a specific market issue.
Your team prepares the quarterly review with the channel in Spain and France. It wants to contrast what happens in WiFi 7 in front of the previous range and where it is appropriate to deepen.
| What you're looking at | Ask the team | Meeting materials |
|---|---|---|
| A segment gains attention | Do our partners also observe this change? | Segment research and period comparison |
| The competitive catalog is extended | What place does our range occupy in front of those references? | Map of products, attributes and positioning |
| Two countries evolve differently | Is the difference explained by product, channel or coverage? | Dashboard with the same reach by market |
| A price change reference | Is it a punctual campaign or a sustained movement? | History and context of the observed offer |
Save the brief as a panel, share the research and retain the points that need validation of the channel. Market analysis prepares the conversation; the appropriate transaction data allows you to talk about sales.
Organize the space of your teamThe scenarios show Datelliq applications and use illustrative examples. The scope, coverage and frequency of data are defined for each category and market.
Tell us what you manufacture and what you need to understand.
