FOLLOW-UP TO MARKET

Your market's on.
Your research, too.

Keep products, ranges, and competitors under follow-up. Define what changes deserve attention and connect each notice to the research that explains it.

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datelliq / workspaceDemonstration
My category / Europe
VIGILANCIA WITH A OBJECTIVE

Your category changes.
between two meetings.

Follow-up keeps open the research that matters to your business.

Watch a manufacturer, a product family or a full consultation. The rule determines what change deserves attention: a new product, a price movement, an attribute that appears in the catalog or a signal that exceeds the defined threshold.

01 / REFERENCE

Efficient climate control range

Spain · Comparable range · Context saved

02 / REGLA

Watch price and catalog changes

Defines the type of movement, scope and criterion of warning.

03 / SEÑAL

A reference has changed

The alert links the observation with the product and the research that originated it.

04 / REVIEW

Open the before and after.

Contrast change, add context and share it with the category manager.

SENARIO / CLIMATE

The alert is
the beginning of the analysis.

An isolated notice does not explain whether there is a promotion, a range change or a product difference. Datelliq connects the event with its historical and with the context you have decided to follow.

You don't need to check the entire market in the same way. A strategic range, emerging technology and a competing brand can have different rules.

What are you doing here?

A tight radar
to your priorities.

Follow-up objectChange you're looking forDecision that prepares
Product or rangePrice, availability or new comparable referencesRevise channel positioning and context
Competitive BrandNew attributes, segments or catalog movementsInvestigate a product response
Technology or categoryEvolution of signals in the defined periodReview an investment or launch hypothesis
Research savedA relevant difference regarding your referenceUpdate the dashboard and team report

Notices depend on the frequency of publication and the sources available for the contracted scope.

The scenarios show Datelliq applications and use illustrative examples. The scope, coverage and frequency of data are defined for each category and market.

We're making your decision.

Let's talk about what you need to keep on the radar.

Tell us what you manufacture and what you need to understand.

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