Proceeding, normalization and reproducible calculation. Context accompanies each reading.
Request informationA new range to investigate.
A sign to contrast.
A comparison perspective.
My category · Spain
Fitted presence rates. They do not represent sales share.
Country, product and period. Context remains visible.
An index serves when the team understands what it measures, what reference it uses and what part of the market it describes. The result should keep those answers together with the visualization.
The date of an observation, the window analyzed and the publication of the result perform different functions. Keeping them identified avoids comparing two figures that seem the same and speak of different moments.
Public or authorised sources.
Entities, categories and markets.
Metrics reproducible.
A reading supported by evidence.
The acquisition must respect the conditions of use and the applicable authorization. Each source needs context of country, category, period and coverage so that its contribution can be interpreted.
The design contemplates canonical products, brands and categories, independent of the language. A relationship between sources should preserve attributes and differences relevant to comparison.
Important metrics should be reproducible by code and identifiable models. Artificial intelligence helps to understand queries, sort information and explore explanations, without inventing percentages or quotas.
The approach is based on periodicals and snapshots that allow to compare periods. The frequency of acquisition of a source and the date of publication of the analysis are different concepts.
A useful conclusion allows distinguishing
which is seen from what is inferred.
A record or signal directly observed in a source, with its context and limits.
A metric developed with an identifiable method and comparison base.
An calculated, differentiated approach to the observed fact and accompanied by its assumptions.
A scenario on the future, conditioned by a model and subject to uncertainty.
The design prevents depending on a single source for the entire commercial vision.
A country or category with less information needs a reading proportionate to that limitation.
The captured information and the published analysis have different functions and accesses.
Tell us what you manufacture and what you need to understand.
