What defines our current position?
It organizes the families, attributes and references that form the context of the starting market.
EUROPEAN EXPANSIONAnother market.
Another market.
A decision with context.
Compare the same category among countries, build the competitive map and prepare the hypotheses that your team should validate before expanding its European presence.
Request informationMy category / Europe
One question to start.
Compare Spain, France and Germany
Prepared consultation
Connected perspectivesExample
Interest128Simulated index
Supply106Simulated index
My category in perspective.
Interest · base 100128 +28%
Offer · base 100106 +6%
Illustrative Comparative12 months
InterestSupply
Category monitoring.
My categorySpain
Catalog movement
01A new range to investigate.
Evolution of interest
02A sign to contrast.
Other market
03A comparison perspective.
Signal saved to investigate
My category · Spain
From origin to context.
ReceiveAuthorized sources
↓
StandardizationProducts · Attributes
↓
InterpretingCalculation · AI · Context
↓
OrganizeResearch · dashboards
Preparing the perspective
Positioning, in context.
Brand A112
Brand B98
Brand C124
Fitted presence rates. They do not represent sales share.
One category, more perspectives.
My category / Spain128Simulated Index · base 100
Country, product and period. Context remains visible.
FOR EQUIPMENTS TO LOOK AT OTHER MARKETChoose what to validate
Choose what to validate
before expanding.
The expansion begins with a comparison that respects what makes it different from each country.
Study the same family of products, period and set of attributes in several markets. Contrast offer, manufacturers and signs of category. The result prepares the hypothesis that should be validated with customers, channel and local business context.
ENERGÉTIC SENARY / ADMINISTRATIVEA common category.
A common category.
Three local questions.
Example of European research. Countries represent a scenario, not a conclusion of opportunity.
Which products would compare us with?
Check the observed catalog and attribute differences within the equivalent segment.
What do we need to confirm with the channel?
Separate signals that match the starting market of issues that need local evidence.
BEFORE BUYING COUNTRIESA European comparison
A European comparison
He needs a common base.
Same need.
Alinea families and specifications. A translated label does not guarantee an equivalent reference.
Same period.
It works with comparable windows and retains the date of each observation or publication.
Visible range.
Distinguish which manufacturers, categories and sources contribute to the reading of each country.
Local reality.
Separate country, language, channel and supply conditions before transferring a conclusion.
A question plan
to open the next market.
Gather the comparison in a European dashboard, document the hypotheses and assign to the team the commercial validations. Keep track of the segment while you progress in the decision.
Dashboard by marketCompetitive mapBrief for the channelFollow-up to category
Explore the European perspective
The scenarios show Datelliq applications and use illustrative examples. The scope, coverage and frequency of data are defined for each category and market.
We're making your decision.
Request more informationLet's study your next European market.
Tell us what you manufacture and what you need to understand.