Separate families that solve different needs.
PRODUCT AND CATEGORYNext range.
Next range.
Your place on the market.
Decomposing your category in technologies, specifications and segments. Compare references and prepares development, launch and catalog review decisions.
Request informationMy category / Europe
One question to start.
Which attributes are gaining interest in our category?
Prepared consultation
Connected perspectivesExample
Interest128Simulated index
Supply106Simulated index
My category in perspective.
Interest · base 100128 +28%
Offer · base 100106 +6%
Illustrative Comparative12 months
InterestSupply
Category monitoring.
My categorySpain
Catalog movement
01A new range to investigate.
Evolution of interest
02A sign to contrast.
Other market
03A comparison perspective.
Signal saved to investigate
My category · Spain
From origin to context.
ReceiveAuthorized sources
↓
StandardizationProducts · Attributes
↓
InterpretingCalculation · AI · Context
↓
OrganizeResearch · dashboards
Preparing the perspective
Positioning, in context.
Brand A112
Brand B98
Brand C124
Fitted presence rates. They do not represent sales share.
One category, more perspectives.
My category / Spain128Simulated Index · base 100
Country, product and period. Context remains visible.
PRODUCT MANAGERS AND CATEGORY MANAGERSFind the place
Find the place
from your next reference.
A range decision brings together technology, attributes, price, competition and market.
Organize the offer in comparable segments. Investigate where the references are concentrated, what attributes appear in new ranges and what signals justify reviewing a product hypothesis. Comparison can start in a family and reach up to a specification.
SENARIO / CLIMATE FABRICANTEThe opportunity is understood
The opportunity is understood
by breaking down the category.
Example of dimensions to study a new connected domestic range.
Domestic gamma
A map of attributes, not a list of commercial names.
SpainFranceCommon period
Conserves the specification used in each comparison.
Investigate what attributes live in the same range.
Compare equivalent offers within the same context.
THREE MOMENTS OF THE PRODUCT CYCLEDesign. Launch.
Design. Launch.
Check the range.
Formulate the hypothesis.
Investigate emerging technologies, combinations of attributes and segments that deserve validation with customers and channel.
«What specifications are appearing together in the new offer?»
Prepare positioning.
Build a set of comparable references to explain where the product is located and what differentiates it.
"How will they compare us with each market?"
Follow what changes.
Maintain competing references and strategic attributes under follow-up to review the catalogue with context.
"Does the market continue to use the comparison we define when launching?"
The scenarios show Datelliq applications and use illustrative examples. The scope, coverage and frequency of data are defined for each category and market.
We're making your decision.
Request more informationLet's talk about your next range decision.
Tell us what you manufacture and what you need to understand.