Comparison of equivalents
Brand, specifications, presentation and trade conditions influence comparability. A substitute product can serve as a competitive reference, but it is not necessarily equivalent.
Notes also the availability
A published price may belong to an unstocked item. Analyzing availability and its evolution makes it possible to distinguish a visible reference from an effective offer.
Separate the trend event
A punctual campaign and a sustained modification can produce the same change in a capture. Historical and observational frequency help to distinguish them.
Take the analysis to a business question
Instead of looking at only who has the lowest price, investigate how the ranges are positioned, where the offer changes and which markets need attention. Do not draw sales conclusions without the corresponding data.
This guide explains analysis criteria. It does not contain market data, forecasts or commercial results of Datelliq .
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